Even Bozos Can Advertise

In the early days of Internet, before Norton and McAfee took over your systems, customers could enjoy a relatively ad-free browsing experience. Back then, the internet seemed like a new frontier that was laden with hope and promise. True, the connections were slower. But systems and software developers made things work.

Now that those days are long behind us, we can sit back on our virtual porch-swings and reminisce about the good old days. The days that are gone forever.

Today’s media landscape is shockingly different from how it was then. For instance, it is harder now to create and run your own website. The tools are less accessible and harder to use. The need for “middle men” has increased. Then, too, you have to reckon on search engines which are profit-driven and could make your site harder to find. The “relevant” results are usually more generic and less search-specific than you’d like, and getting yourself to the top of the charts can be an uphill battle.

Did I mention profit? When people actually read newspapers, the advertising could be ignored by simply skimming or flipping past them. Now, however, ads must be as obtrusive as possible to get the browser’s attention. Most webmasters are savvy to the fact that ads equal revenue. And so part of your browsing experience must now include being bombarded with advertising.

Remember that site you used to enjoy browsing a few years back? You’ll know that the administrator got greedy when you start seeing cluster ads. Popups are more annoying, but generate more money. So they become increasingly common. And ad-designers know how to hide the ‘close’ function, so that time spent trying to clear the page equates to time spent viewing (and potentially considering the merits or demerits of) the aforesaid ad.

What is even more galling is when site owners refuse to sufficiently screen ads before they are allowed to appear on their website. The news outlets are most at fault in this department. In attempting to read an article, you may not only have to close out one or two annoying popups. You will likely have to view a poorly-taken image of a booger on someone’s finger, with the caption “Clean Your Nose In 60 Seconds With This Amazing Trick.”

Whatever this tells us, one thing is clear. It doesn’t matter how bad you are at designing an ad, provided you meet the threshold requirements and cough up the green. I mean, even if your ad merely shows a glass of water on a table with the caption “Reduced Interest Mortgages Start Now,” you can make it in today’s media world without even faking it. That’s saying something.

This means that even bozos can advertise and make money with minimal talent and (what is more amazing) minimal effort. And if they can do it, you and I can do it too. What it really takes is advertising that grabs people’s attention. What it takes is an idea that may or may not work, but which is sufficiently backed by advertising on any high-traffic website. You will make it work. All you need is enough money to launch your project. And ad money well spent will soon beget profit money, as anyone with market-sense already knows.