Green-Capping Today’s Energy For Tomorrow’s World

Many across the state of Texas are in a panic right now. Due to record cold temperatures and a blanket of snow which has kept everyone indoors, people are consuming more energy than normal. This has issued in a number of rolling blackouts across the state, resulting in consumer power losses of up to 45 minutes. And the estimated restoration times are getting longer. The electric companies have hinted that the supply of natural gas for power use is being restricted, and hence the blackouts. What they are really telling us, however, is that they are being green-capped.

No need to explore the inside mechanics of it all. We are not insiders, and don’t pretend to be. But we know the signs of the times when we see them. Basically, a green-cap is when an energy provider is unable or unwilling to meet the demand for energy due to ‘negative sanctions’ imposed on them by restrictive legislation, much of which is still evolving. The negative sanctions may include stiffer taxes, loss of incentives, and other economic penalties. But their function is to create an environment of financial risk should providers choose to ignore certain directives. It thus behooves companies to remain compliant.

It is clear that we are now entering the age of energy rationing: in particular that generated by fossil fuels. Anyone who uses too much of it will be bound to pay a penalty. As we replace fossil fuel energy with clean energy, we must expect a transition to take place. Green-capping is part of that transition. It resets expectations and weans us away from dependence on fossil fuels, so that we can extend the lifetime of our planet.

Whether it be right or wrong to impose energy rationing is a totally different discussion, and one on which I shall not venture an opinion. But regardless of where you stand on the issue, it is plain that it could ultimately hurt businesses, especially if green-capping becomes a common trend. Businesses unable to function because of energy green-caps will quickly gather their marbles and move operations elsewhere: most likely to a country that is more blasé regarding energy expenditure.

Granted, one uses just as much energy during a heat wave as one does during such record cold temps as we are going through now. But that’s just the point. If it’s happening now, then we can expect it to stick around for awhile, at least until existing energy sources are replaced with clean energy alternatives. For green-capping goes hand in hand with a green economy. If something is hurting our environment, it makes sense to impose restrictions on its use. So consider green-capping as the new kid on the block. You may not like his clothes, and maybe his hair is goofy. But he’s here to stay. You may as well stop and say hello.

The High Cost Of Social Media

Now that popular trends are starting to backlash against the big social media platforms, one begins to wonder where it all will end. I mean, it seems that social media, as we know it, is living on borrowed time. There is something to be said for the almost-outmoded concept of “consumer trust.” When your users start distrusting you, it’s time for an effort to bring them back to the fold. But will that happen?

Of course, the big guns of the social networking world know that retention is the key goal. And that means that they must keep their services free. Back in 2008-2009, when the has-been “Ning” platform took off, there was a huge wave of interest, and tens of thousands flocked over and began joining and launching “Ning social networks.” Facebook was just beginning to tap the market. Had Ning played it smart, one can only imagine where they would have been now. Instead, they got greedy, began charging for their services, and the platform quickly fizzled out.

Facebook and Twitter have kept it smart because they’ve kept it free. But think of what that has cost the consumer. With more and more invasive advertising, and constantly evolving “changes of terms” to the already-Draconian privacy policy, users are in for a very bumpy ride as social networking adjusts itself to shifts in public perception and increasing legislative review of their policies and practices. Besides the need to better sugarcoat what they are offering their users, there is a financial drain which must be counter-weighed. The cost of all this hoopla is skyrocketing.

Meanwhile, the social media giants are doing their very best to make the user experience as unfriendly as possible, with ugly and confusing changes of layout, constantly juggling algorithms which hide content, and ads that seem to know exactly what you’ve been up when you’re not on their platform. But because of the innate vanity of us all, people refuse to close their accounts and move on. Well, I did. But I am an exception, and not the rule.

Judging by what is happening within the social networking jungle, one longs for an inhalation of clean mountain air; and one may well look wistfully back on the days of an ad-free, drama free internet, when users didn’t feel like they were being herded into an e-slaughterhouse for eventual disembowelment. True, the internet was slower back then. But was it really that much slower? There was less adware, less junkware, and less spyware, and social media was a mere dot on the horizon. But as it loomed larger, things changed for the worse.

Now there is a burgeoning cost that must be paid by you the consumer. How that cost will be levied is uncertain. But it won’t take long before you find out. We think that more aggressive advertising, and possibly subscription or “premium membership” services, will play a part. But the end result will be bad for the consumer. And it’s already bad enough.

Karma Vs. Sharpwa

As we aim to channel more positive energy into our lives, we are conscious of a phenomenon that is all-to-often overlooked by sages and savants.

Everyone knows about the concept of Karma, i.e., the boomerang effect of human behavior. Bad things happen to bad people, right? And good things happen to good people. Of course, that is not always the case. Job complained that often the wicked escape punishment while good folks suffer. This only teaches us that karma is imperfect in this world. To get the full effects of karma, one must enter the next life.

In this world, karma is often forestalled by an element that is hard to analyze, but surprisingly easy to identify: provided one looks closely enough.

A couple years ago, I was falling into a deep sleep after a hard day’s work. As I passed through that shadow-filled zone between consciousness and dreamland, I realized in a moment of time that SHARPWA would forestall karma in this life. I hastily rose and wrote it down on a piece of paper. The next morning, I began to articulate in my mind what exactly this meant.

SHARPWA is based on the rules of human attraction. Some people are really bad on a moral or ethical plane. But they don’t suffer a great deal in this life, because they have SHARPWA. People are attracted to them. Whether it be because they have money, social prestige, charisma, or what have you, the sharpwa energy will actually interfere with the karma energy that would normally overtake them.

As mentioned, sharpwa has no effect in the next life. So when someone dies, karma finally exacts its full toll on the individual. But sharpwa frustrates the effects of karma in this world. It is a known quantity, which makes it easier to prognosticate temporal outcomes for the individual.

Consider certain celebrities whom rumor would have it are really nasty individuals in real life. Because they have an excess of SHARPWA, they go on prospering. Of course, they may suffer depression, anxiety, and a host of mental demons. But this is natural, inasmuch as sharpwa has no real control over the spiritual realm. It affects the physical only.

Remember that boss you had that re-instituted the Inquisition? He got fired in the end, but it took quite a while, didn’t it? True, everyone disliked him–except for that handful of individuals that kissed up constantly in hopes of gaining his approval. The sharpwa was there, even though in a diluted frequency.

Having lots of admirers will generate sharpwa. Crowd-envy, to a certain extent, will also build one’s sharpwa energy. Envy is a powerful attractive force that is strong enough to load up your sharpwa. But it is negative in its value. Consider karma as the positive, and sharpwa as the negative. Karma is the very ideal of retributive justice. Sharpwa is the factor that plays skittles with it. They are opposite poles of a vast truth that enacts itself in the real world every day.

Of course, there is no real cheat for escaping karma. Ultimately, you will need to be decent person in order for good things to happen to you. But SHARPWA is an element that may help to give a person extra time for improvement. If you know you need to change for the better, you may rely on SHARPWA as a buffer while you get your act together. But the reliance mustn’t be abused.

Can SHARPWA be based on insincerity? In other words, can a person pretend to be something he/she is not, and generate sharpwa thereby? Manifestly, one can. But it is not recommended. Remember, lying is essentially bad. So good karma can only come by telling the truth. Keeping things real and truthful and positive is the key to generating good karma. Sharpwa is just something that people unconsciously use to get around the inevitable outcomes of our actions.

Why People Stay On Social Media

It can be arguably postulated that anything that acts in a mind-altering manner and ends in addiction can be classified as a drug. We tend to think of drugs as physical substances which are physically ingested. But few of us stop to consider the fact that a drug does not need to be material in nature. A drug is something that makes you feel good about yourself, but which ultimately creates a dependency which is hard to get rid of. Within certain limits, food can be a drug. Or religion. Or love. Or social media.

Social media is not essentially negative in nature. I mean, it is not a bad thing to connect with old classmates, see what your co-workers are doing, or share pictures of your latest excursion with a select group of people. It’s how social media comes to be used that makes it toxic.

The tendency to foster narcissism is always latent within the purlieus of social media. And that is definitely worrisome. I understand, of course, that people have ideas, opinions, and observations that they like to share with the rest of the world. This is a free country, right? But most of us feel, at some point or another, that it was wrong to give a platform to Joe Stupid. And that is exactly what social media does.

From the has-been hottie who lives vicariously through pictures of the past, to the nutball who endlessly posts political rants, there is something within social media that sets people slightly askew. Besides the addictive element, it more or less fosters exhibitionism. Even though that exhibitionism is of the ‘lite’ variety, and does not involve anything illicit, it reeks of the worst of high-school histrionics.

It encourages play-acting. Let’s face it. People don’t put their real selves forward on social media. They carefully tailor their public images to meet their ideal conceptions of themselves. That ideal may be far removed from reality. But who’s to know the truth? One never really gets to know who a person really is on social media, because SM encourages one to cherry-pick his/her best traits and hold them forth as a representation of who they actually are. The ranting may be real enough. But the avatar isn’t.

On sites like Facebook and Twitter, social competition is also rife. As games can be addictive, so we feel that the level of competitive interest engendered by social media contributes to dependency. It may be one thing to post pictures of your latest outing. It is another thing to make sure you are outdoing every one else. That takes a level of time-investment and energy that is a bit morbid (or at least misplaced) when one considers how make-believe social media really is.

Despite the fact that SM platforms are selling your personal information; despite the fact that they control what content you see and what you don’t; despite the fact that many spend untold hours each week sifting through social media while more important things get left undone: still so few refuse to delete their accounts and move to healthier, saner activities. The reason is pretty obvious. They are addicted.

The desire to be relevant is, of course, inherent in us all. We want to feel that we are not just a grain of sand in the midst of millions of grains of sand. We want to have a voice. We want to have a platform. We want to have lots of friends and feel their beaming approval with everything we do. But that isn’t how life really works, is it?

To a certain extent, all of us are selfish. All of us put ourselves first. We listen to others not so that we may hear, but so that we may respond. We don’t CARE what other people are saying. We just want to have OUR say. What we need to do is mortify our pride a little, and realize that we don’t always have to be saying something. We don’t always have to be on display. Sometimes it’s nicer to just sit in the bleachers and take notes. For that is how we learn the real nuances of life.

Humility can be an excellent trait to have, because it helps one get a real sense of perspective. Unfortunately, it’s not found on social media. The humble person on SM is really a non-entity, and may as well not exist at all. But in real life, the humble individual is often one who decided to take acting lesson first before hitting the stage. I mean, we all act. But we need to make sure that our acting is relevant and true-to-nature, so that our lives don’t play out like a B-movie.

But you say, “I can’t leave SM. That is where all my friends and family and co-workers and classmates are.” Well, it is admittedly difficult to leave it all behind. But addiction is always a hard thing to beat. The good news is that it can be done. Only when it’s done does one realize what a wise move it was weaning oneself off of the drug.

Price-Bluffing In an Uncertain Economy

One of the predictions made when Covid-19 took off and forced millions of Americans to work from home, was that the commercial real estate market would eventually tank out. Of course, the actual metrics are complex and difficult to analyze due to disparate geographical trends. There are other factors involved as well. But to most of us it seems pretty straightforward.

However, it is difficult to tell how hard commercial real estate has been affected because of all the price-bluffing involved. The term just reminded me that this is really the norm; and that to look for actual indicators of a coming “collapse,” one must dive deeper beneath the surface.

When I mention price-bluffing, I simply refer to the tendency of sellers to keep up the price of products and services, even during famine. This tendency is ingrained, and seems to have been taking place for thousands of years. It is standard procedure in the marketing world, where you make a profit by charging ten times what something is actually worth, and fool people into thinking they are paying actual market value.

Let’s take Ebay as an example. Collectibles have never been more out-of-reach for the average collector than they are now. I used to buy a lot of books on Ebay. But that was when they were reasonably priced. Since mid-2020, I have watched prices soar into the stratosphere. This likely has something to do with the economic losses experienced due to Covid-19. Due to costs of living, vendors simply cannot afford to sell their wares for any cheaper. We understand that. But who’s really buying? Again, real metrics are hard to come by.

A huge business like Ebay has to puff themselves a little. In order to attract sellers, they need to act like everything is “business as usual,” and that times are ripe for a good sale even though signs may indicate otherwise. Optimistic advertising can be re-assuring. But if optimism isn’t backed by realism, it paints a false picture of what is really happening out there. And people want to base their checking account balances on reality, not fairy tales.

Commercial real estate should be dirt cheap right now. But it isn’t. Companies are “holding out” in hopes that when things get back to normal, there will be a surge in demand for office space.

But we are living in a world where the very definition of “normal” has changed. At no point in the foreseeable future will the workplace be what it once was. Work-from-home re-adjusted everyone’s bearings and taught us how dynamic and resilient we really were. We enjoyed the freedom of not having a boss breathe down our necks every five minutes. Admittedly, we got spoiled in the process. A daily commute back to the office is not on most of our bucket lists right about now.

So why the price-bluffing? It just staves off the inevitable when we pretend that market values are still the same. We know they are not, and so does every one else.

Of course, the stalemate between seller and consumer may go on for a very long time. But eventually, someone will buckle. The big corporations want that someone to be the consumer. But is that really fair?

What hurts the economy more than anything, I think, is when companies refuse to adjust their prices to meet market fluctuations. Businesses can go on forever pretending that things are normal. They can keep prices sky high and assure us that if they went down, workers would lose jobs, the economy would bust, and we’d have to throw in the towel. But as consumers we should learn to identify price-bluffing when we see it. In times like these, we need to be thrifty in our spending.

Do yourself a favor. In 2021, only buy things at the prices you think they are actual worth. You know that Coca Cola isn’t worth $2.00 a bottle. So stop buying it. You also know that that recently-purchased pair of shoes isn’t worth $50. So nix it and don’t repeat. Rein in the spending and fight back at the price-bluffers. It’s your money and you are in charge. Show that you the consumer still control the marketplace.

How To Rescue Your Money From The E-Commerce Dragon

So you’ve just gone online and purchased that gadget you’ve had your eye on for months. But now you realize that you needed the one with the built-in accessory. Not a problem, right? You call the 1-800 number in hopes that the order can be updated. But you are told that it cannot. What’s more, you are also advised that canceling the order is not even an option, because there’s no way to do it.

Or you ordered some designer clothing. But when it showed up it didn’t quite fit as you had hoped. Now you must return it. After getting your return shipped back to the company, you patiently wait for the refund to be processed. A couple weeks later you are dismayed to find that your refund amount is considerably less than you expected due to a “restocking fee.”

Or perhaps you returned the product too late, and never got a refund at all. When you called customer service, you were brazenly told that you had received a “store credit” instead, and that you must be content with that.

If you’ve been around e-commerce for any amount of time, you’ll know that these are realistic scenarios. Although the play-out may differ slightly depending on whom or what company you are dealing with, one guiding principle must be kept in mind to make everything clear.

E-commerce isn’t about you the customer. It’s about the company. It is carefully structured to draw in as much profit as possible at minimal risk to the seller. By “risk,” I mean situations where the sale is lost due to order cancellations or returns. An online business’s goal is to get your money as efficiently at it can, and to keep it at all costs. They lay out the traps. Your function is to fall into them.

Most e-commerce platforms do not let CSR’s (Customer service reps) cancel orders. And if you’ve asked to speak to a manager, that probably won’t help either. The company’s finance or e-commerce department (closely related) typically sets the parameters as to whether or not an order can be canceled; what modifications (if any) can be made to an order already submitted; and what the forecast looks like for your credit card statement should you decide to return the product. Systems are generally set up so that orders cannot be canceled. And even when they can, there is often a ridiculously short time-window in which it can be done. So if you need an order nixed, you had better call immediately.

“Store credit” is just a fancy system set up to keep your money. I am aware of some sellers that will only give you 30 days from date of purchase to return a product. If it isn’t back at the warehouse within that time frame, or if the warehouse is slow in processing the return, you could end up with store credit instead of your money back. And most consumers already know enough about “restocking fees,” so there is no need to comment on that.

Is there a way to fight back and retrieve your money? There certainly are ways to break through the circle of enchantment cast by the e-commerce dragon. Some of them are more effective than others.

A BBB (Better Business Bureau) complaint is usually quite effective. However, the drawback is that it often takes more time than is feasible. After submitting your complaint, it can take upwards of 10 business days or longer (depending on the rate of response) to get any reply to your complaint, let alone a resolution. Keep in mind that the complaints are sent to the respondent by email. So if they are using a third-party organization to field their customer service communications, this could cause additional delays.

A faster way would be to reach out via public comment on the company’s Facebook or Twitter pages. I know that most companies will do everything they can to avoid adverse public-facing comments on their social media portals, because that is where customers go to get updates or leave feedback on a business’s product. Nuking their Facebook page with a few comments about how poor their product and service is, and warning others not to buy from them, will get you the fastest results. Most reps will try to get you into a private discussion once this happens. However, if you can talk it over via PM, the issue typically gets quickly resolved.

Making phone calls up the chain of command can also be fruitful. However, that requires some knowledge of the business’s organizational structure, which in most instances isn’t made public. I alluded to the fact that many companies use third-party e-commerce solutions firms to handle their customer service communications. So you likely won’t know whether you are dealing with an actual employee of the brand, or a hired gun. Nevertheless, if the issue escalates and you still get no resolution, you can ask to be put in touch with the company’s finance or legal department.

Disputing a credit card transaction should always be a last resort, and should only be done if all other avenues have failed. Generally speaking, if you have tried the above recommendations, you will not need to take it that far.

Granted, these are just a few ways you can beat e-commerce at its game. It is always better to settle things amicably if you can. But we know that there are times when we must go to war. Again, e-commerce is all about the company and its profits. It is driven by metrics. As businesses get increasingly predacious, quality of products and services suffer in the balance. Which is why it is important to insist on proper closure. This means satisfaction, or your money back. And when satisfaction fails, green is the color you ought to see the dragon cough up.

Why AI Isn’t Right Around The Corner

What started with maverick software developers has actually become, during the last few years, a growing reality. Software systems can now be implemented to function in lieu of humans. While this sounds great (or not) on its face, there are a few key reasons why AI—that is, Artificial Intelligence, won’t be taking over your job any time soon.

Well, maybe it already has. If you are a checkout clerk, you may have witnessed an exponential growth in customer self-service stations at your workplace in recent months. That is not what I am talking about. When I reference AI, I am specifically talking about phone interface systems which function on behalf of a user or a business.

Having made that clear, let’s take a look at some of the systems that are already out there. Google Duplex is perhaps the most well known, simply because it’s Google. In one video, Sundar Pichai gives a jaw-dropping demonstration of the system showing what it can do for customers and businesses.. although he seems to admit that some calls don’t go as planned.

In another demo available on YouTube, Gridspace shows us what they can do with AI technology to create a seamless customer experience. While we are prepared to stand and applaud at the way everything ties together, again it becomes obvious that the representations are a bit fanciful.

Of course, we know that demos are meant to sell product. We get that. You always put your best foot forward when you are showing a demo; and whatever problems or glitches may lie back of your system are usually not discussed at that initial stage of presentation.

But there are reasons why companies are still very hesitant in investing in these systems. And it’s not simply the high cost of implementation. If you are a B2B or B2C company, you know that contact between your company and its clients and/or customers is simply one phase of its day-to-day business paradigm. When we consider someone calling in to purchase a product or request a service, we must also reckon on things such as data capture and data entry. And that’s where AI runs into kinks.

Not to even speak of things like data security (that is a totally different discussion), we all know how essential it is for the information tendered by the end-user/requester to be accurately captured by a system which purports to replace a live user. The videos make it look so easy. But we suspect that developers are not telling the entire story.

If I have to provide information relative to a transaction, what guarantee is there that the information will be correctly captured? After all, it’s just me and a computer program, and no one else is watching. Siri still doesn’t understand me when I tell her to turn off my flashlight. Are we really there yet?

Also, have we fully fleshed out issues like data entry? It is one thing to accurately capture the information. But how exactly will the system transcribe that information to third party software systems so that it can be internalized? AI developers must face the fact that virtually every organization uses multiple software systems to record and store data. Will AI cooperate efficiently with those systems? If so, how??

Suppose that the B2C company is using Oracle to store information regarding customers’ orders, and Salesforce to store internal notes. Suppose there is yet another program needed for tracking loyalty points. Can the AI software access all these systems simultaneously, and do all that is needed in one phone session, without any IT hiccups? Remember, there may be calls holding.

Until software developers take it to the next level, human users will be needed to transcribe data, because systems are still unable to do all that a live user is accustomed to do. They can’t, and we know they can’t. Even in a hybrid environment which used only some AI, data would still need to be gathered from the actual calls themselves, if only for quality assurance purposes; i.e., to make sure that AI was doing its job correctly. Hence, you can keep your call centers busy. If I have to listen to the same call to get the information, I may as well just take the call.

One solution, of course, would be to build “all-in-one” systems developed not only to take calls, but capture and store data as well. That would obviate the difficulty of dealing with multiple programs, and bring everything related to the transaction under one banner. Due to the nature of things, there will always be some amount of human interaction needed, because problems occur. Systems fail, data must be retrieved, glitches must be worked out, and what have you. But comprehensive software systems would at least float AI out of the novelty phase and into the mainstream.

Naturally, the more complex a company’s business operations, the more distant are its prospects of accepting AI as an alternative solution to an ‘analog’ work environment. Will there be storm signals before actual implementation? Of course. From the business side of things, company policies and operations would probably have to streamline, if not simplify, in order to accommodate themselves to the software. Thus, you would likely see a ‘dumbing down’ of the organization’s internal processes preparatory to any wholesale (or retail) AI invasion.

The conclusion, then, is clear. AI is still a way away. It’s in the offing. But it’s not right around the corner. Andrew Yang is still ahead of his time. Despite all the hype, I believe that much of the AI talk equates to “The Martians are coming!”.. because, after all, when a company develops a software system, they need to get it out there. Their business is not to present a realistic, but an ideal, scenario. And that is where we must stop and bring the conversation back down to earth. While we, too, look forward to the revolutionary changes that AI will bring, we must admit that, currently, HAL is still somewhere in space.

Even Bozos Can Advertise

In the early days of Internet, before Norton and McAfee took over your systems, customers could enjoy a relatively ad-free browsing experience. Back then, the internet seemed like a new frontier that was laden with hope and promise. True, the connections were slower. But systems and software developers made things work.

Now that those days are long behind us, we can sit back on our virtual porch-swings and reminisce about the good old days. The days that are gone forever.

Today’s media landscape is shockingly different from how it was then. For instance, it is harder now to create and run your own website. The tools are less accessible and harder to use. The need for “middle men” has increased. Then, too, you have to reckon on search engines which are profit-driven and could make your site harder to find. The “relevant” results are usually more generic and less search-specific than you’d like, and getting yourself to the top of the charts can be an uphill battle.

Did I mention profit? When people actually read newspapers, the advertising could be ignored by simply skimming or flipping past them. Now, however, ads must be as obtrusive as possible to get the browser’s attention. Most webmasters are savvy to the fact that ads equal revenue. And so part of your browsing experience must now include being bombarded with advertising.

Remember that site you used to enjoy browsing a few years back? You’ll know that the administrator got greedy when you start seeing cluster ads. Popups are more annoying, but generate more money. So they become increasingly common. And ad-designers know how to hide the ‘close’ function, so that time spent trying to clear the page equates to time spent viewing (and potentially considering the merits or demerits of) the aforesaid ad.

What is even more galling is when site owners refuse to sufficiently screen ads before they are allowed to appear on their website. The news outlets are most at fault in this department. In attempting to read an article, you may not only have to close out one or two annoying popups. You will likely have to view a poorly-taken image of a booger on someone’s finger, with the caption “Clean Your Nose In 60 Seconds With This Amazing Trick.”

Whatever this tells us, one thing is clear. It doesn’t matter how bad you are at designing an ad, provided you meet the threshold requirements and cough up the green. I mean, even if your ad merely shows a glass of water on a table with the caption “Reduced Interest Mortgages Start Now,” you can make it in today’s media world without even faking it. That’s saying something.

This means that even bozos can advertise and make money with minimal talent and (what is more amazing) minimal effort. And if they can do it, you and I can do it too. What it really takes is advertising that grabs people’s attention. What it takes is an idea that may or may not work, but which is sufficiently backed by advertising on any high-traffic website. You will make it work. All you need is enough money to launch your project. And ad money well spent will soon beget profit money, as anyone with market-sense already knows.

Quitting Facebook.. This Time For Good

Big Tech lied to us years ago when they predicted that the online experience would be as smooth as silk by 2020. With predictions of lightning-speed internet and and a mind-boggling array of customization and user-friendly controls, one would have thought that by now navigating the internet would have been been as easy as walking to the fridge and grabbing a coke.

But alas.. we did not count on the obfuscation factor. Obfuscation is when someone deliberately ruins a good thing through an excess of control, which equates to paranoiac micro-management of details that should be left to the consumer. If a consumer buys, or ‘buys into,’ a product, it is assumed (at least from an advertising perspective) that he or she will be allowed to use it. It is upon that basis that remote controls become the natural and obvious corollary of the television set. There is probably an equation that could be worked out affirming that the value of a product increases in direct proportion to its usability.

But in reality, there is no such thing. For whatever reason, computers have become slower while more complex, and systems have become more convoluted while less transparent.

In the case of Facebook, the final straw for me was when it finally forced users to opt for a new layout, which made it harder to navigate. We needed an instruction book, but all we got was boiler-plate. Instead of Facebook inventing a remote control and then handing it to the user, it created a complex labyrinth which plays out like an 80’s Nintendo game in which one must aimlessly wander in search of a way out. When you think you’ve finally found it, the door disappears. And then you usually end up giving up anyway, because.. well, you’ve got things to do.

What really peeves me about Facebook is the fact that one cannot control one’s own content. In other words, given my settings and preferences (which seem customizable enough), I am still unable to control what is considered ‘relevant.’ Not that I ever used Facebook a great deal. Some days I didn’t even sign on. But the reason for my lack of use was likely due to the progression of the app’s un-usability. Or maybe it was my not being tech-savvy enough.

I don’t mind ‘unfollowing’ people who hammer on about politics, their tailored-to-awe social lives, or even their baby pictures which they share profusely every day and which all look exactly the same. What I mind is that when I wanted to view something, I could never find it. Or when I did find it, and inadvertently clicked away for a moment, I couldn’t get back to it again. This is especially frustrating when one is trying to find relevant material in a discussion forum. If you find something that is relevant, you can’t just bookmark it and come back to it later. It may disappear, due to the shifting sands of algorithm-generated content.

Apart from obvious privacy concerns (which would require another article to discuss), the main drawback of Facebook, and which will finally prove their own undoing, is the continued obfuscation of the user experience. Many of us are busier today than we were ten or fifteen years ago. Life is proceeding at a faster pace, and communication outlets have increased and are constantly jockeying for a position in the world of spin. We are being absolutely bombarded with information. Filtration may sometimes be necessary.. but the controls need to be delegated back to consumers if you want them to go on using your product. If the companies keeps the controls, or dole them out too sparingly, we are back to square one again and must get off our butts every time we want to change the channel. If the trend continues, consumers will soon hit a brick wall of unilateralism. And that is a big word which means Tech is making all the decisions for you. No thanks, I’ll take my time and thought-investment elsewhere.